A quote by literary figure Johannes R. Becher, first Minister of Culture of the GDR, supplies the title of this film about the 1982 International Book Art Exhibition. Sensitively composed images embed the IBA in the hustle and bustle of Leipzig. Old and new shots of the city, in black and white and in colour, take us to some of the 82 national booths of this book art contest, accompanied by atmospheric piano music.

This animated film advertises the advantages of the “Buchclub 65” (Book Club 65), a book community founded in 1965. Membership in the community, which existed until 1990, entitled you to regularly buy books at discount prices. The nationwide supply of reading matter to the population of the GDR is emphasised, the club magazine is introduced. And once a year, there is a gift: the main recommendation book.

The GDR’s self-image as a land of books is presented in the style of a reportage, backed by figures and comparisons. Buchhaus Leipzig, the institutional operator of the central mail-order book trade, supplies the Republic with a wide variety of books and also scores with excellent organisation. An insight into distribution logistics, long before the invention of online stores.

Accompanied by fast-paced editing and pop music, a young GDR citizen explains that even in rural areas the latest in literature can be enjoyed without a problem. Shipping is quick and easy, everything can be found in the extensive catalogues of Buchhaus Leipzig! All you need to do is send a postcard … This spot is one of seven films in the “Buchhaus Leipzig” collection at the Leipzig State Archive.

The well-known illustrator Werner Klemke uses his drawings to teach the youngest bookworms about the value of reading. Taking this as a starting point, Lotte Thiel presents the GDR as a land of books whose capital is Leipzig. Figures and images from the 1971 International Book Art Exhibition underscore the significance accorded to books as a tool for shaping the “socialist personality”.

Commissioned by the German Book Traders’ Association, Lotte Thiel follows the preparations for the 1971 International Book Art Exhibition, prominently supported on screen and on the soundtrack. The tradition of this fair is recalled, from its predecessor BUGRA 1914 to the first IBA in 1927 and the subsequent events that took place every five to six years starting in 1959. Award-winning illustrations can be viewed in detail.

Following a quarrel with the DEFA, the Sorbian animation and documentary filmmaker Jan Hempel established the independent IWT-Film studio in Dresden. Commissioned by the German Book Traders’ Association, these impressions of the 1977 International Book Art Exhibition were created there. Referencing Leipzig’s century-old tradition as a book city, the film presents production companies, publishers and, last but not least, the IBA itself.