DOK Exchange XR 2024
YerbaBruja
(Transmedia Storytelling, Interactive Video, Experimental, Digital Performance Art, Installation)
YerbaBruja is an XR experience blending Veracruz’s cultural tapestry with Son Jarocho music, dance, and 360-degree augmented reality. It explores bodily memory, cultural heritage, and personal discovery through an immersive, boundary-pushing narrative.
Decolonial feminism, Cultural Identity and Tradition, Social Commentary, Personal and Cultural Reflection, Resistance and Empowerment, Connection to the Unconscious and Emotional Expression, Corporal Memory
Project Representatives
Viviana Zúñiga Rojas is a Mexican director, producer, multimedia artist, and teacher specializing in film, documentaries, and traditional music. Her acclaimed work explores identity, rituals, and socio-political themes. Notable projects include the short documentary Here We Are, which addresses resistance through Son Jarocho music, and the feature documentary Bravas, exploring a female bull rider's struggles with toxic masculinity. Viviana performs Son Jarocho music with her band, Son de Luna, and is developing the XR project YerbaBruja, blending interactive video, sound, and dance. A Eurodoc and VCC SSP LatAm recipient, she continues to advance her creative practice.
Credits
Viviana Zúñiga Rojas / Guerrillera Films
Viviana Zúñiga Rojas / Guerrillera Films
General Information
YerbaBruja
YerbaBruja
Mexico
Spanish
Development
8 mins
2025
PECDA23 Veracruz
Website
vimeo.com/zurovi
DOK Industry is realised with the support of Creative Europe MEDIA Programme of the European Union, the Mitteldeutsche Medienförderung (MDM) and the Federal Government Commissioner for Culture and the Media upon a Decision of the German Bundestag.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the MEDIA sub-programme of Creative Europe. Neither the European Union nor the granting authority can be held responsible for them.
