“What’s in a name? That which we call a rose by any other name would smell as sweet.” The Bard’s canonical quote looms large over British experimental filmmaker John Smith’s latest short; one of the film’s opening gags even has Smith assert that one of his schoolmates, a certain William Shakespeare Smith, was allegedly bullied as much as he was. Saddled with one of the most generic monikers in the English language, the director talks about how this has affected his life and career over the last seven decades, pairing his deadpan voiceover with photographs, documents, snippets from his films and other pertinent images to often hilarious effect. His wry cataloguing of name-related humiliations also takes great pleasure in the tangential, as class, the state of the world today and mortality come to the fore again and again, with the intertitles providing an extra layer of self-deprecation that pushes the whole endeavour towards autofiction. Political, bracingly witty and quietly moving, “Being John Smith” ultimately suggests that humour combined with rigour and intelligence can transcend even the most fixed of categories; what could be sweeter than that?

Starting from the children’s party where Zhang Shengjia celebrated his ninth birthday at a KFC fast food restaurant in 2006, the Chinese artist and filmmaker’s essayistic archive film unfolds a cheerful cultural history of the birthday cake from a Chinese perspective. The convention reached China from Western Europe and North America in the early 20th century and merged with local birthday traditions. The constantly growing influence of Western consumer culture since Deng Xiaoping’s economic reforms of the 1980s was exemplified in 1990 when almost 13,000 customers were registered on the opening day of the country’s very first McDonald’s restaurant in Shenzhen.
The laconically commented foray through a colourful selection of archival film, advertising and photo footage from several decades takes us from the first Chinese emperor eating birthday cake and early pioneers of cake design to the commercialisation and politicisation of cuisine and food culture.