A quote by literary figure Johannes R. Becher, first Minister of Culture of the GDR, supplies the title of this film about the 1982 International Book Art Exhibition. Sensitively composed images embed the IBA in the hustle and bustle of Leipzig. Old and new shots of the city, in black and white and in colour, take us to some of the 82 national booths of this book art contest, accompanied by atmospheric piano music.

This animated film advertises the advantages of the “Buchclub 65” (Book Club 65), a book community founded in 1965. Membership in the community, which existed until 1990, entitled you to regularly buy books at discount prices. The nationwide supply of reading matter to the population of the GDR is emphasised, the club magazine is introduced. And once a year, there is a gift: the main recommendation book.

The GDR’s self-image as a land of books is presented in the style of a reportage, backed by figures and comparisons. Buchhaus Leipzig, the institutional operator of the central mail-order book trade, supplies the Republic with a wide variety of books and also scores with excellent organisation. An insight into distribution logistics, long before the invention of online stores.

Accompanied by fast-paced editing and pop music, a young GDR citizen explains that even in rural areas the latest in literature can be enjoyed without a problem. Shipping is quick and easy, everything can be found in the extensive catalogues of Buchhaus Leipzig! All you need to do is send a postcard … This spot is one of seven films in the “Buchhaus Leipzig” collection at the Leipzig State Archive.